Two brands, both live.

Brand and vertical

Cosmetics. Physical product, sold in Turkish.

What was missing

A brand with product and no digital side that could carry it. No store worth buying from, no creative pipeline, no lifecycle email, and no way to attach a sale to anything that caused it.

What was built

• Store architecture, product pages and the offer structure the category responds to
• A visual system, and a creative pipeline producing product and lifestyle work from the real products
• The legal layer, filled in for the Turkish market
• Conversion tracking wired so revenue attaches to a source

What runs now

• Creative production and the publishing calendar
• Paid media, with budget moving toward what converts
• The email lifecycle and the campaign calendar
• Weekly reporting on the single measure

Brand and vertical

Digital product on Shopify, sold in Turkish.

What was missing

A catalog with nowhere to sell it. No store, no offer ladder, no legal layer a payment provider would accept, and no way to bring a visitor back.

What was built

• Store architecture and the bundle ladder the catalog sells through
• The conversion layer: offer box, cart upsell and a consent lock at checkout
• The legal layer for a digital product, written honestly rather than copied
• A verified sending domain and the email infrastructure behind it

What runs now

• The email lifecycle, including abandoned checkout and winback
• The campaign calendar
• Conversion changes shipped on a cycle
• Weekly reporting on the single measure

pipera’s first end to end case, run inside our own house. We take our own medicine before we sell it.