Scope
The whole digital side.
These are not product modules. They are business functions pipera takes over and operates.
Brand foundation and positioning
Before anything is produced, the brand gets a written foundation. Who it sells to, what it is allowed to claim, how it sounds, what it looks like. Every asset made afterwards is checked against that file.
What comes out
- Audience and offer definition
- Voice and tone rules the writing has to obey
- Visual system and palette
- Claim boundaries, so nothing unprovable ships
Website and store
The site or the store is built, hosted and kept under revision. Structure, copy, product pages, checkout, the legal layer. Conversion work continues after launch instead of stopping at it.
What comes out
- Site or store, built and hosted
- Product and category pages
- Legal pages filled in for the market
- Conversion changes shipped on a cycle
Creative production
Images and video are produced from the brand’s own products. Studio frames for the catalog, lifestyle frames for the feed, vertical cuts for paid, creator-style video with a voice on it.
What comes out
- Product and lifestyle images
- Vertical video for feed and story
- Creator-style video with voice
- A variant per placement, sized correctly
Copy and messaging
Every caption, subject line and ad line is written in the brand’s voice and in the market’s language. Repetition is tracked so a feed does not start looping.
What comes out
- Post captions
- Ad copy on tested angles
- Email subject lines and bodies
- Landing copy
Calendar and publishing
The calendar is planned and the work goes out on it. Instagram, Facebook, TikTok. Nothing waits for a person to remember to press publish.
What comes out
- A planned weekly calendar
- Scheduled posts and stories
- Publishing to the connected accounts
- A held queue when something needs approval
Paid media
Campaigns are built, budget is split across platforms, and the split moves with the results. What converts gets more. What does not gets cut.
What comes out
- Campaign and ad set setup
- Budget allocation across platforms
- Scaling on proven results
- Kill rules on the losers
Email lifecycle and campaigns
Welcome, abandoned checkout, post-purchase, winback. The flows carry most of the volume. Campaigns carry the rest and follow whatever the current push is.
What comes out
- Lifecycle flows
- Campaign sends
- List hygiene and consent handling
- A verified sending domain
Outreach
Where a business sells to other businesses, outreach runs against a defined list on email and LinkedIn. Replies come back to a person.
What comes out
- Target list building
- Sequenced outreach
- Reply handling
- Handover of the qualified conversations
SEO and content
The technical baseline, the page structure, and the articles that have to exist before a page can rank at all.
What comes out
- Technical fixes
- Page and metadata structure
- Article production
- Internal linking
Competitor intelligence
Competitor accounts, pages and offers are read on a schedule. What comes back is a gap worth taking, not a folder of screenshots.
What comes out
- Competitor tracking
- Offer and format comparison
- A written gap report
- Angles worth taking
Commerce and conversion tracking
The store, the pixel and the server-side conversion API are wired so revenue can actually be attributed. Without this the single measure is guesswork.
What comes out
- Store connection
- Server-side conversion events
- Catalog feed
- Attribution the report can rely on
Messaging channels
Where customers answer, the channel gets run. Broadcasts go only to people who opted in, and a person approves the send.
What comes out
- Channel setup
- Template messages
- Consent-gated sends
- Human approval before a broadcast
Reporting and the decision log
A weekly report, and behind it a log of what changed and why. Every action the system takes is recorded and can be replayed.
What comes out
- Weekly report
- The single measure, tracked over time
- Decision log
- Full action history
This list is not closed. If a company’s digital side contains something that is not on it, that is inside the scope too.
Book a call.
Thirty minutes. You bring the business. We come back with what it would take.
Scope and price are set on the call. Monthly, paid in advance. Payment opens execution.