How the pipe runs
Four steps. Start to scale.
Define, build, run, scale. pipera does the rest.
Define the brand
Point pipera at the brand. A store, a product, a profile, a site. It reads the voice, the look, and the offer, and builds one profile to work from. The brand is set once.
- Connect a store, a site, or a profile
- Guidelines read in (PDF, doc, or text)
- Voice, tone, and vocabulary captured
- Pillars and themes defined
Time
Under 2 minutes
Build the content
pipera produces the work. Images, video, carousels, and captions, all on brand and ready to ship. Review it, edit it, or approve it and let the pipe publish.
- Images, video, and carousels
- Captions with the right tags
- Calendar with drag and drop
- Batch runs for weeks of content
Time
Seconds per creative
Run the channels
pipera publishes on the right schedule and watches the numbers live. It scores every post, finds the winners, and keeps the feed moving.
- Schedule set by performance
- Publishing to connected channels
- Live performance scoring
- Winners flagged automatically
Time
Always running
Scale what wins
Winners go to paid and the spend follows the result. Work that does not perform is retired and replaced. The pipe doubles down on what works.
- Winners promoted to paid
- Budget allocated by return
- Losers retired and replaced
- Self-optimization, every cycle
Time
Fully autonomous
2 min
To define the brand
Seconds
Per creative
24/7
The pipe never stops