How the pipe runs

Four steps. Start to scale.

Define, build, run, scale. pipera does the rest.

01

Define the brand

Connect the store, the social profiles, and the website, all at the same time. pipera reads the voice, the look, and the offer, and builds one profile to work from. One account holds as many brands as you run.

  • Store, socials, and site connected together
  • Guidelines read in (PDF, doc, or text)
  • Voice, tone, and vocabulary captured
  • Pillars and themes defined
  • Many brands on one account

Time

Under 2 minutes

02

Build the content

pipera produces the work. Images, video, carousels, and captions, all on brand and ready to publish. Review it, edit it, or approve it and let the pipe publish.

  • Images, video, and carousels
  • Captions in the brand voice
  • Calendar with drag and drop
  • Batch runs for weeks of content

Time

Seconds per creative

03

Run the channels

pipera publishes on the right schedule and watches the numbers live. It scores every post, finds the winners, and keeps the feed moving.

  • Schedule set by performance
  • Publishing to connected channels
  • Live performance scoring
  • Winners flagged automatically

Time

Always running

04

Scale what wins

The best-performing posts are turned into paid ads. Work that does not perform is retired and replaced. The ad budget moves to whatever is selling, on its own.

  • Winners promoted to paid
  • Budget allocated by return
  • Losers retired and replaced
  • Self-optimization, every cycle

Time

Human-approved autonomy

2 min

To define the brand

Seconds

Per creative

24/7

The pipe never stops

Run your brand on the pipe.

Start free. If it executes digitally, pipera runs it.

7-day free trial $0 during the trial Cancel anytime